Flagging it up

Sometimes, it’s the little things that make all the difference. The kind of things that normally go unnoticed but can add that special ingredient that catches the eye. Add those tiny elements together and the sum of their parts is undeniable.

These are the kind of details you notice after years in the business and hundreds of photoshoots. When you’re trying to create something special that resonates and rouses, you soon realise those miniscule points really mean a lot.

So, after accumulating some milage and verifying just how significant even the smallest element can be, I’ve developed a number processes to either safeguard the inclusion of these points or provide a remedy when they are lacking.

One way I do this is to provide my clients with a checklist of to-dos that will help ensure a smooth photoshoot and a successful outcome. One piece of advice I’ve included is the significance of flags – if you’re flags are bedraggled, ragged and threadbare, now would be a good time to get some new ones.

Brand new flags always show up better in images than old, worn ones. It sounds obvious but I have attended more than one photoshoot where the flags have seen better days, and while there are steps I can take in digital dark room to bolster their appearance, nothing beats a fresh-out-of-the-wrapper, pristine flag. And while we’re on the subject, it might also be worth pointing out that white, red, yellow and chequered flags make more of an impression than their blue or black counterparts.

So if you represent a golf club, resort or facility that is looking to refresh its golf course imagery or, better still, if you’ve just taken delivery of a new set of flags, let me know.

Alternatively, if you’d like a more in-depth look at making the most of a golf course photoshoot, ping me a message. I’ve created a pdf cheat sheet that gives you a quick and easy checklist to optimize your shoot.



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