On Your Marks

It’s been a busy start to the year. The fun and frivolities of Christmas are nothing more than a faint memory replaced by aspirations and excitement for 2012. The run-up to the golf industry’s annual conference season is in full swing which means we’ve been hard at it at MAP HQ working on various projects for our clients.
Golf clubs are readying themselves for the new season, which means we’ve also been helping to pull together marketing materials and getting PR plans in place. All very exciting.
There has been plenty written about the ongoing woes of the global economy, and while the bureaucrats and bankers continue to squander opportunities to get things back on track, it could be easy to let the doom-and-gloom take hold. Happily that’s not happening here.
With work about to start on a number of exciting projects, clients adopting an encouragingly positive approach and newly formed partnerships offering up a host of opportunities, we’re looking forward to 2012 and all it will throw at us.
Best of all, we’re planning a big announcement that should really set the heather alight. Can’t say too much now, but we’re all very excited.
Good luck to everyone this year, and we look forward to seeing you out on the course soon.