The truth about photography

The Final Instalment

Creative and striking photography can raise the profile of a club to a new level. It can illustrate all the features that make golf courses special, compelling the viewer to make a booking or renew a membership.

But I would say that – golf course photography is what I do. It’s my passion and it’s my career. I shoot golf courses all around the world and one of the recurring trends I have noticed is that premier league clubs and resorts rarely question paying for good-quality imagery. There are exceptions, but generally they see it as an investment that will inspire visitors and maintain their lofty position. Another returning theme is that new golf developments eager to draw attention to their attributes, readily add photography to their must-do lists and assign a budget to pay for it.

If the big boys and new kids rely on it, why should photography be such an after-thought for everyone else? At a time when attracting visitors and maintaining members are high on everyone’s agenda, shouldn’t photography also be?

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